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Jose De la Maza

Managing Director, IMCW Europe

IMCW Europe


  • University of Granada (Spain)
  • UCLA (US)
  • IESE Business School (Spain)

Languages: Spanish, English, Portuguese

Technical areas of expertise: Public-Private Partnerships, Tourism, Construction, Infrastructure, Entrepreneurship, Private Sector Development, Digital Platforms, Strategy

Jose joined IMC Worldwide in 2019 when the firm acquired Aninver, a market intelligence and strategic consulting firm based in Malaga, Spain, that Jose had founded. In this role, Jose manages the specialized arm within the group on Public-Private Partnerships, Tourism, and Digital Businesses.

With 22 years of experience, Jose has worked in consulting assignments for public and private clients in more than 40 different countries. Jose has been a Team Leader on more than 60 projects for multilateral institutions and governments in four continents (Europe, America, Africa, and Asia). The main clients served are the Inter-American Development Bank, the African Development Bank, the World Bank, and the International Finance Corporation.

Before starting the consultancy firm, Jose started his career as a Civil Engineer, working on highways, airports, and industrial projects for two of the largest international contractors, Ferrovial and FCC Construccion. After his MBA, Jose worked in the strategic consultancy Mckinsey & Company, as a Junior Engagement Manager, where he served industrial, concession and telecom multinationals in different types of strategic consulting assignments. Jose was also sponsored by McKinsey to do his Master Business Administration at IESE Business School, in Barcelona, Spain in 2001, and was named Young Civil Engineer of the Year in Spain in 2005.

What’s the coolest thing about your job?

I love working in developing economies and helping others, but I find specially interesting and attractive working with entrepreneurs or in entrepreneurship-related assignments in these countries, there is so much energy and will to grow and develop their ventures and personally, that it really inspires you to be a better professional and a better person

What’s the one piece of advice you would give others about life?

I have been very lucky through my career to work with incredible professionals and colleagues and learn from them. I would recommend others to be always in “learning” mode, and try new things, new projects, new ventures, explore without fear. Many times, our brain is our worst enemy and most barriers are not real and only exist in our mind. So, be fearless, try and learn.