The Indonesia-Australia Skills Exchange (IASE) — the first platform connecting Indonesian businesses with Australian Registered Training Organisations (RTOs) — is seeking a PR and Marketing Partner to take our post-launch momentum to the next level.

Why It Matters

Launched in February 2025, the IASE already hosts:

• 129 Indonesian businesses seeking world-class training solutions
• 50 Australian RTOs
• 336 training courses

But this is just the beginning. We’re looking for a dynamic agency to develop and execute a full-funnel marketing campaign to expand our visibility, build trust, and increase upskilling opportunities for Indonesian workers.

Your Mission (Should You Choose to Accept It)

We’re looking for a firm that can:

• Launch and manage dedicated IASE communication channels
• Drive traffic and generate high-quality leads from Indonesian industry
• Craft compelling content across digital, PR, SEO, social media, and community channels
• Position IASE as the leading cross-border training platform in the region

What's in Scope?

You’ll lead strategy and execution in:

• PR outreach & thought leadership
• Social media marketing (LinkedIn, Instagram, Facebook, YouTube)
• SEO & Google Ads
• Content creation (blog posts, videos, testimonials)
• Analytics tracking and optimisation
• Above & Below the Line marketing

About Katalis

The Governments of Indonesia and Australia have entered into the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA), creating a framework to unlock the vast potential of the bilateral economic relationship. To support this ambition, the IA-CEPA includes an innovative program – IA-CEPA ECP Katalis (Katalis). The primary objective of Katalis is to ensure the efficient and effective implementation of IA-CEPA to increase two-way trade and investment that is broad-based and inclusive

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