EU4 Independent Media (EU4IM)
Supporting Independent Media in Eastern Partnership Countries
Challenge
The surviving independent media in the Eastern Partnership struggles with unfair competition practices that starve outlets of revenue, political interference, retaliation against independent journalists, and general lack of management skills on one hand and of media literacy on the other. Azerbaijan and Belarus jail independent journalists while in Georgia, violence against free media is rising. However, free and public interest journalism is crucial in fending off Russian-led misinformation.
Approach
To contribute to democratization and empower citizens in the Eastern Partnership, the EU4IM raised the abundance of quality journalism in the independent media sectors in Armenia, Azerbaijan, Belarus, Georgia, Moldova, and Ukraine. EU4IM encouraged fact-based, gender-inclusive, and reliable public interest journalism to exert its watchdog role. The programme contributed to boosting the resilience of the media by strengthening its financial sustainability. Our approach was grounded in the belief that if independent media journalists have the capacity to produce high quality, engaging content, then they will be more competitive in the media market. This will in turn lead to more consumption of reliable information and, by extension, greater societal resilience, and government accountability.
The EU4IM supported independent media outlets and stakeholders through five pillars of action: Capacity Building, Production Support, Targeted Intervention on Financial Sustainability, Peer to Peer Research, and Knowledge Management. It improved fact-based, good quality media content with additional, more diverse content and increased the financial sustainability of independent, commercial media across the Eastern Neighbourhood.
The programme’s activities included online and face-to-face trainings, on-the-job and individual mentoring to improve editorial content, enhanced management and marketing skills, developing new revenue streams, building increased understanding of audiences, and supporting necessary technological investments. Furthermore, EU4IM also offered content production, emergency support, and peer-to-peer networking together with access to research studies and reports on media development activities relevant to the region’s stakeholders.
Goals and Results
EU4IM results included:
Objective 1: Improved offer of fact-based, good quality media content with additional, more diverse content.
- 70% of 200 participating journalists to training and mentoring sessions perceived an improvement in their skills
- 200 stories mentored and supported under the Content Production pillar
- 12 media outlets adopt gender sensitive editorial guidelines
Objective 2: Improved financial sustainability of independent, commercial media across the Eastern Neighbourhood.
- 70% of 60 participating managers to training and mentoring sessions perceived an improvement in their skills
- 200 participants to peer-to-peer sessions
- 2,000 active users of online platforms
- 300 users of the knowledge repository