PHAMA Plus supports access to diverse export markets with the objective of overcoming the following key constraints for many export market system actors:
PHAMA Plus facilitates changes on the supply side and demand side, and in a business-enabling environment. This is through key market systems stakeholders (e.g., private sector, government, representative bodies, CSOs) rather than directly with farming households. The program uses a purposefully selected blend of direct delivery and market systems development, facilitating innovation and institutional change in the business environment (biosecurity, commodity and market access regulations) and the market system (supply quality and productivity, as well as export and processing pathways).
The program supports selected Pacific Island countries to increase the quantity and quality of their agricultural, horticultural, and cultural exports in ways that benefit producers, exporters, and importers.
The program supports four drivers of women’s economic empowerment:
The goal of PHAMA Plus is to contribute to improved economic growth and improved rural livelihoods in 200,000 Pacific households of the six PHAMA economies, as well as small island state signatories of PACER Plus. Access to diverse export markets, not just Australia and New Zealand, is the priority objective. PHAMA Plus will be commercially focused, export oriented, and inclusive. It has three end-of-program outcomes:
